Business English
This is a course designed for students of the International Management Program in the first period. The course is designed with the main objective of promoting fluency in the English Language in various situations of the corporate scenario. At the end of the course the student is able to communicate, to express opinions in the most different contexts of the international corporate world, making use of knowledge, skills and […]
Strategic Marketing
Process of planning, implementing and controlling marketing strategies through market-oriented strategic management, independent market audit, business portfolio analysis, relationship marketing, global marketing, goal settings, marketing strategies, and plans, product audition, service marketing, branding, price mix decisions, marketing channels, retail marketing, communication strategies, digital marketing, and marketing metrics. Processo de planejamento, implementação e controle de estratégias […]
