Digital Marketing Strategy
Provide the student with an in-depth understanding of conceptual issues of digital
Principles of Marketing
Syllabus not available.
Fundamentals of Marketing Models
marketing through new research tools, innovations and new technologies. Explore possible fields of study and applied research.
Strategic Management
The course focuses on understanding the theoretical concepts and tools of strategic management to cope with dynamic forces and challenges from the environment. It deals with strategic management as an important approach to help organizations to respond to the demands of the environment seeking to improve organizational performance, competitiveness, and sustainability in the long-range as […]
Strategy as Practice
The objective of the course is to deepen the discussion of strategy as a social practice. By focusing on the practice of strategy, it is possible to identify the praxis of strategy, its practitioners, and the different practices in use, in order to build a systematic view of the field of strategy. The course adopts […]
Strategic Marketing
Process of planning, implementing and controlling marketing strategies through market-oriented strategic management, independent market audit, business portfolio analysis, relationship marketing, global marketing, goal settings, marketing strategies, and plans, product audition, service marketing, branding, price mix decisions, marketing channels, retail marketing, communication strategies, digital marketing, and marketing metrics. Processo de planejamento, implementação e controle de estratégias […]
Financial Markets
Valuation
Investment Analysis
NAD129A – Business English
This is a course designed for students of the International Management Program in the first period. The course is designed with the main objective of promoting fluency in the English Language in various situations of the corporate scenario. At the end of the course the student is able to communicate, to express opinions in the most different contexts of the international corporate world, making use of knowledge, skills and […]
