Logo PUCPR

CPP258A – Gestão Estratégica da Marca

This course is designed for students interested in understanding the importance of brands and their role in a company’s market strategy. It explores the key success factors behind strong brands and introduces core concepts in brand management aimed at creating, building, and revitalizing brands. By the end of the course, students will be able to […]

pt_BR
Pular para o conteúdo