{"id":9649,"date":"2026-06-16T14:22:47","date_gmt":"2026-06-16T17:22:47","guid":{"rendered":"https:\/\/globalclasses.pucpr.br\/curso\/gestao-estrategica-de-marca\/"},"modified":"2026-06-16T14:22:47","modified_gmt":"2026-06-16T17:22:47","slug":"gestao-estrategica-de-marca","status":"publish","type":"curso","link":"https:\/\/globalclasses.pucpr.br\/en\/curso\/gestao-estrategica-de-marca\/","title":{"rendered":"Gest\u00e3o Estrat\u00e9gica de Marca"},"content":{"rendered":"<p>A disciplina de Gest\u00e3o Estrat\u00e9gica de Marca se destina a estudantes interessados em compreender a import\u00e2ncia das marcas e seu papel na estrat\u00e9gia de mercado das empresas. A disciplina explora os fatores de sucesso das marcas, aborda conceitos centrais no processo de gest\u00e3o, visando criar, construir e rejuvenescer marcas. Ao final, o estudante \u00e9 capaz de defender a adequada constru\u00e7\u00e3o da marca, compreender a l\u00f3gica por tr\u00e1s de uma marca forte, avaliar a situa\u00e7\u00e3o competitiva de marcas e identificar op\u00e7\u00f5es estrat\u00e9gicas para alavancar marcas e seus neg\u00f3cios.<\/p>\n<p>The Strategic Brand Management course is aimed at students interested in understanding the importance of brands and their role in companies&#8217; market strategy. The discipline explores the success factors of brands, addresses central concepts in the management process, aiming to create, build and rejuvenate brands. In the end, the student is able to defend the proper brand building, understand the logic behind a strong brand, assess the competitive situation of brands and identify strategic options to leverage brands and their businesses.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"campus":[102],"escolaa":[115],"etcs1":[182],"idiomas":[105],"niveis":[138],"semestre":[181],"class_list":["post-9649","curso","type-curso","status-publish","hentry","campus-curitiba","escolaa-belas-artes","etcs1-182","idiomas-ingles","niveis-gcl1","semestre-2026-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/curso\/9649","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/curso"}],"about":[{"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/types\/curso"}],"version-history":[{"count":0,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/curso\/9649\/revisions"}],"wp:attachment":[{"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/media?parent=9649"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/categories?post=9649"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/tags?post=9649"},{"taxonomy":"campus","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/campus?post=9649"},{"taxonomy":"escolaa","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/escolaa?post=9649"},{"taxonomy":"etcs1","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/etcs1?post=9649"},{"taxonomy":"idiomas","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/idiomas?post=9649"},{"taxonomy":"niveis","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/niveis?post=9649"},{"taxonomy":"semestre","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/semestre?post=9649"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}