{"id":9648,"date":"2026-06-16T14:22:47","date_gmt":"2026-06-16T17:22:47","guid":{"rendered":"https:\/\/globalclasses.pucpr.br\/curso\/marketing-e-comunicacao\/"},"modified":"2026-06-16T14:22:47","modified_gmt":"2026-06-16T17:22:47","slug":"marketing-e-comunicacao","status":"publish","type":"curso","link":"https:\/\/globalclasses.pucpr.br\/en\/curso\/marketing-e-comunicacao\/","title":{"rendered":"Marketing e Comunica\u00e7\u00e3o"},"content":{"rendered":"<p>Esta disciplina explora os fatores de sucesso no ambiente competitivo, as ferramentas de an\u00e1lise de mercado e as estrat\u00e9gias de marketing e comunica\u00e7\u00e3o para a constru\u00e7\u00e3o de marcas e a fideliza\u00e7\u00e3o de clientes. Ao final, os estudantes s\u00e3o capazes de avaliar situa\u00e7\u00f5es de mercado e elaborar abordagens de marketing relevantes, inovadoras e criativas, considerando o p\u00fablico-alvo e por meio de postura \u00e9tica e socialmente respons\u00e1vel.<\/p>\n<p>This course explores success factors in competitive environments, market analysis tools, and marketing and communication strategies for brand building and customer loyalty. By the end of the course, students will be able to assess market situations and develop relevant, innovative, and creative marketing approaches, taking the target audience into account and acting with an ethical and socially responsible attitude.<\/p>","protected":false},"featured_media":0,"template":"","meta":{"_acf_changed":false},"categories":[],"tags":[],"campus":[102],"escolaa":[115],"etcs1":[182],"idiomas":[105],"niveis":[138],"semestre":[181],"class_list":["post-9648","curso","type-curso","status-publish","hentry","campus-curitiba","escolaa-belas-artes","etcs1-182","idiomas-ingles","niveis-gcl1","semestre-2026-2"],"acf":[],"_links":{"self":[{"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/curso\/9648","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/curso"}],"about":[{"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/types\/curso"}],"version-history":[{"count":0,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/curso\/9648\/revisions"}],"wp:attachment":[{"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/media?parent=9648"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/categories?post=9648"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/tags?post=9648"},{"taxonomy":"campus","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/campus?post=9648"},{"taxonomy":"escolaa","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/escolaa?post=9648"},{"taxonomy":"etcs1","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/etcs1?post=9648"},{"taxonomy":"idiomas","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/idiomas?post=9648"},{"taxonomy":"niveis","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/niveis?post=9648"},{"taxonomy":"semestre","embeddable":true,"href":"https:\/\/globalclasses.pucpr.br\/en\/wp-json\/wp\/v2\/semestre?post=9648"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}