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Principles of Marketing

Fundamental concepts, history, and evolution of contemporary marketing and marketing management perspectives. Marketing Environment. Marketing information system. Consumer behavior in consumer and organizational markets. Market segmentation. Marketing positioning. Introduction to the marketing mix. At the end of the course, students are able to proceed with basic market analysis, understanding the behavior in this field and […]

Strategic Management

The course focuses on understanding the theoretical concepts and tools of strategic management to cope with dynamic forces and challenges from the environment. It deals with strategic management as an important approach to help organizations to respond to the demands of the environment seeking to improve organizational performance, competitiveness, and sustainability in the long-range as […]

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