Fundamentals of Marketing Models
marketing through new research tools, innovations and new technologies. Explore possible fields of study and applied research.
Strategic Management
The course focuses on understanding the theoretical concepts and tools of strategic management to cope with dynamic forces and challenges from the environment. It deals with strategic management as an important approach to help organizations to respond to the demands of the environment seeking to improve organizational performance, competitiveness, and sustainability in the long-range as […]
Strategy as Practice
The objective of the course is to deepen the discussion of strategy as a social practice. By focusing on the practice of strategy, it is possible to identify the praxis of strategy, its practitioners, and the different practices in use, in order to build a systematic view of the field of strategy. The course adopts […]
Strategic Marketing
Process of planning, implementing and controlling marketing strategies through market-oriented strategic management, independent market audit, business portfolio analysis, relationship marketing, global marketing, goal settings, marketing strategies, and plans, product audition, service marketing, branding, price mix decisions, marketing channels, retail marketing, communication strategies, digital marketing, and marketing metrics. Processo de planejamento, implementação e controle de estratégias […]
English Language in Life Writing Genres
This course focuses on oral and written genres of the everyday and literary sphere of an intimate and public nature in English as an international language. In it, students interact in the main social practices of reception and production of everyday and literary genres of an intimate nature. By the end, students will be able […]
Financial Markets
English Language and Literacy in Academic Genres
This course focuses on literacy in academic genres through the medium of English from an international perspective. In it, students learn, in a critical way, to: analyze the different types of research and written genres in this area and recontextualize them, using appropriate strategies, with the application of feedback to their peers. In the end, […]
Valuation
Investment Analysis
