The primary objective of the Principles of Marketing course is to familiarize students with fundamental concepts, methodologies, and tools within the realm of marketing. This comprehensive course spans a diverse range of topics and adopts a managerial perspective, providing students with a robust foundation in the dynamic field of marketing.
Crafted to establish a sturdy groundwork for your upcoming academic pursuits and professional journey, this course is tailored for students across various majors. As our sessions unfold, we’ll swiftly discover that the term “marketing” extends beyond the confines of marketing majors; it is more than a functional department. Instead, it embodies a dynamic process empowering organizations to create and deliver value to customers, acting as a catalyst for organic growth. Regardless of your chosen field of study or future career trajectory, your success in the business domain will hinge significantly on your ability to deliver superior value to customers compared to your competitors.
