Esta disciplina explora os fatores de sucesso no ambiente competitivo, as ferramentas de análise de mercado e as estratégias de marketing e comunicação para a construção de marcas e a fidelização de clientes. Ao final, os estudantes são capazes de avaliar situações de mercado e elaborar abordagens de marketing relevantes, inovadoras e criativas, considerando o público-alvo e por meio de postura ética e socialmente responsável.
This course explores success factors in competitive environments, market analysis tools, and marketing and communication strategies for brand building and customer loyalty. By the end of the course, students will be able to assess market situations and develop relevant, innovative, and creative marketing approaches, taking the target audience into account and acting with an ethical and socially responsible attitude.
